About Us

Matador Men’s Grooming is proud to serve our clients! Thank you for supporting our local business! We hope you enjoy the experience!

Matador Men’s Grooming is an upscale, cutting-edge, look and feel of our nation’s return to traditional barbershops that offers haircuts, shaves and other grooming services for men. Our barbershops have been servicing the San Antonio area since 2003. Here you find a relaxed, professional environment where the long-ago atmosphere of leather barber chairs and a skilled barber or stylist is blended with all the modern conveniences to provide a complete array of professional grooming services. Here, our clients treat themselves to the finest in quality men’s barbering services. Matador Men’s Grooming barbershops are located in Stone Oak, Helotes, and Downtown San Antonio. While walk-ins are always welcome on a first-come-first-serve basis, our clients will be encouraged to schedule appointments in respect for their time.

At Matador Men’s Grooming, clients will be greeted upon entering by the receptionist and are offered a complimentary beverage which includes coffee, water, or a cold beer. Our clients are seated in a clean, professional lobby where they can enjoy reading various magazines or watching a sports game or news on a flat screen television mounted up high for all to view. The client is again greeted by the barber or stylist and is escorted to the workstation. Each workstation is semi-private with four-foot high dividing walls between stations. Workstations are kept clean and organized and are designed around our clients and engineered to be efficient and user-friendly for the barbers and stylists. Once our client is seated in the oversized leather barber chair, he will never need to stand until all services are completed. The sinks are located at each workstation and the barber chairs swivel and recline for shampooing, conditioning, and shaving. Whether our client is there for a haircut or shave, he will also relax with a shoulder, neck and scalp massage as well as a hot towel facial treatment during the shampoo service. Upon leaving, our clients are thanked for visiting us as well as encouraged to schedule their next appointment. Our clients are gentlemen who value quality barbering services and are willing to pay a premium for this service and experience.

Our experienced barbers/stylists are further trained by our skilled managers on service techniques to ensure quality barbering services are done without all the hair down the shirt. Our most popular service is The Matador, a full-service barbering experience which includes the precision haircut, shampoo, blow-dry (when needed), style and aftershave. This is approximately a 25-minute service of relaxation and modernization.  Our clients enjoy our quality grooming services and a professional looking barbershop that does not implement any high-pressure sales techniques or marketing gimmicks.

Robert and Araceli Godines opened their first barbershop in Bee Cave, TX in 2007 and then acquired the three existing San Antonio locations later that year. After success building the operations over several years, despite the constraints set by a franchised business without any national branding recognition, Robert and Araceli formally exited the franchise business and changed the business name to Matador Men’s Grooming in 2012 to become completely independent.

Robert Godines earned his Bachelor’s Degree in Business Administration with a concentration in Marketing from The University of Texas at San Antonio. He has over fourteen years of work experience in the financial services industry as a Financial Advisor where client-focus and personal service is crucial to building and maintaining relationships. Robert has experience in leadership, managerial roles, customer service and a strong financial background that is crucial in successfully operating multiple barbershop locations.

Araceli Godines

also known as Ara Celi, has been a working actress for over twenty years. As an actress working in movies, television shows, radio and commercials, Araceli brings an extensive array of marketing, promotional and management skills to the business. Her exceptional skills with customer service, team building, motivation and empowerment help to further expand the San Antonio operations.

Araceli currently appears on local car commercials daily representing auto dealerships in the San Antonio, Austin, Houston, Dallas, Brownsville and McAllen markets and has become a Texas celebrity as a result of doing this for over nine years. Ara Celi has written, produced and is starring in a television show that she is pitching to major networks. Her local fame and goodwill have helped build upon the brand awareness and continued success of the barbershop operations.